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VIDEO: Shark launches new Speed-R helmet in extreme fashion

The Race R Pro Carbon is one of the helmet models being launched via the extreme video
The Race R Pro Carbon is one of the helmet models being launched via the extreme video
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Wednesday, 17, Apr 2013 11:42

by Tom Walsh

Shark has shown off the capabilities of its latest range of helmets with a bizarre video stunt.

The company is launching the Speed-R and Race-R Pro Carbon head protectors which display an unrivalled level of energy-absorbing properties and their advertising team has come up with a clever way of demonstrating this.

In a 90-second clip, the company recreates a Newton's Cradle using five stuntmen hanging by their ankles, so that their heads can smack together like the ball bearings in the popular executive toy.

The intriguing concept shows how a rider's head will remain safe in the helmet even during a large amount of impact and will not reverberate through the body or onto the bike itself.

Shark is confident that this experiment is key to showing the safety features that have been integrated into the latest incarnation of its helmets and the work that has gone into keeping motorists secure while out on the road has been something the company has been keen to address.

To see how the demonstrated the difference between a normal helmet and a Shark helmet by cracking some heads together, click on the video below:

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