Popular Today:

Ralph Lauren host Parisian biking event

The event seamlessly combined fashion and bikes
The event seamlessly combined fashion and bikes
Related stories

John Surtees OBE to be honoured at Silverstone Classic

John Surtees OBE continues to be the only man to win World Championships on both two and four wheels

This summer's award-winning Silverstone Classic, to be held 25-27 July, will pay tribute to the accomplishments of John Surtees OBE

David Beckham discusses motorbike trip through Brazilian Amazon

David Beckham rides through Brazilian Amazon in BBC One's documentary 'Into the Unknown'

Retired star footballer, David Beckham, ditches his glamorous life in favour of a rough motorbike trip through Brazil's Amazon for the BBC One documentary, 'Into the Unknown.' The anecdotes Beckham shared about his trip will surprise you!

VIDEO: Arnold Schwarzenegger and co revive Matchless cool in Cannes

I want your boots, your jacket and your motorcycle, Kate

If you're one of a handful of the hardest men about, you might feel more at home closer to the smell of two stroke engines, than the whiff of roses which most glamorous film festivals smack of. So what do you do when you can't brig Cannes to the track? You bring the track to Cannes

FEATURE: The real life rides of the X-men

That's not what i meant by 'air time', bub?

X-Men: Days of Future Past prepares to open in cinemas nationwide on 22 May and, if history is any indicator, expect at least a few impossible motorbike stunts to put you off. But we can vouch these three X men are no phonies on a bike!

Friday, 06, Jun 2014 01:00

by Laura Hastings

Classic American brand Ralph Lauren held an impeccably stylish biker rally in the streets of Paris, and we have photos of equally beautiful bikes and clothes to make you drool

In promotion of their denim line, RRL, Ralph Lauren hosted a biking event on Sunday 25 May. 200 riders took part in a journey through some of the most beautiful parts of Paris, in what was surely the most glamorous display since the time of Marie Antoinette.

The vintage and customised bikes complimented the style of the RRL line, which has a definite Americana aesthetic, and is inspired by authentic, traditional workwear. The event was in association with Blitz Motorcycles, a fantastically hipster Parisian motorbike mechanics company.

The route undertaken by the riders was just under 100 km, and took three hours to complete, winding through Versailles, the Chateau de Dampierre, and Saint Cyr l'Ecole, before finishing at the Ralph Lauren flagship store on the Boulevard Saint Germain.

Some seriously stylish bikes were on show, thanks to Fred Jourden and Hugo Jezegabel of Blitz Motorcycles, such as the Egli Vincent, Triumph Rickman, Norton Commando, and countless vintage BMWs and customised Harleys. Fred was extremely pleased with how the event went: "We are blessed to have been able to collaborate with RRL for this RRL Ride. The passion that drives the people behind RRL is the exact same one that drives us: authenticity, heritage, premium quality.

"This event, in our point of view, has really written history and anyone who attended it was overwhelmed - us included of course. Everyone we met since is begging for us to redo it very soon," he continued.

While the RRL line is inspired by the designer's life on his Colorado ranch, so much of the workwear style lends itself to a classic "biker" look, such as the denim worked with artisan techniques to create exceptional resistance.

Cruising the streets of Paris on a vintage bike is pretty much the dream, everyone at MotorbikeTimes is angling for an invite to the next RRL event! Check out the slideshow below for photos from this unique event.

Find more photos like this on MotorbikeTimes

Comments - What do you think?

Tyco BMW British Superbike Team announce Auto-Trail as official sponsor for 2017 season

Motorhomes are a popular mode of transport and accommodation for motorsport teams

Auto-Trail, one of the UK's largest motorhome manufacturers, has announced its support of the Tyco BMW British Superbike Team for the 2017 season, supplying the BMW factory team with a bespoke motorhome for use throughout the year.

Video: Facebook argument solved with £16,000 drag race

Filipino drag race

Of course, who hasn't solved their Facebook disputes with a $16,000 drag race in the Philippines or at least thought about doing it

EBR Motorcycles showcases Black Lightning

The jazzily-named Black Lightning motorbike has been unveiled by EBR Motorcycles

TT deal collapse sparks promoter legal action

Isle of Man TT logo

Following the collapse of a deal to promote the 2017 TT races, a London-based promoter has started legal action against the Manx government