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Think! motorcycle safety campaign highlights driver responsibility

Car drivers are responsible for half of motorbike accidents
Car drivers are responsible for half of motorbike accidents
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Tuesday, 22, Jul 2014 02:40

by Laura Hastings

Latest government motorcycle safety campaign reveals 30 motorcyclists are killed or injured on the roads every day

A new Think! radio campaign is aiming to remind drivers that they have a responsibility to ensure the safety of motorcyclists by take longer to check the roads for them.

Entitled 'Didn't See', the campaign is extremely effective. There are three ads, each imagining a scenario of the loss of a family member - and the things the driver didn't see after the accident. It will run for four weeks on national radio.

Government research has shown that drivers believe that speeding motorcyclists are the cause of the majority of their own accidents, but statistics show that at least half of accidents are caused by drivers failing to adequately check that their route is clear at junctions.

Road Safety minister Robert Goodwill weighed in on the issue of motorcyclist safety, saying: "Every day more than 30 motorcycle riders die or are injured in accidents at road junctions. Often, though not always, this is because a driver has pulled out in front of a rider. More than two people lose their lives every week in this way and this is something we are determined to change - if all drivers and riders took a bit more care at junctions we could bring this figure down significantly."

For more information on the Think! Campaign, head to the website

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